From recording online courses, to making presentations, or just being interesting at the bar… stories make your delivery more effective.
You know that telling stories makes you more impactful, right? It’s how your ideas can change your world. You know it instinctively and the research says the same thing! What you might not know is how to find those stories and how to use them.
Don’t think of yourself as a storyteller. That’s for Netflix. You’re a storyuser. Even if right now you’re a reluctant one.
Because being a storyteller helps you change the world one story at a time.
This is for you if you’re not enthusiastic about “telling stories” or haven’t got around to it yet…
Why’s it important? Is it for me?
The thing is, we know stories work. I spent 24 years as a research scientist (PhD and all that!) and all the research confirms it. But it’s only true if you know how to use your stories, not just “tell” them. It’s a bit like a fast car… you need to know how to drive it, not just own it.
Reluctant storytellers can change the world just as much as the instinctive ones…
And yes, it’s for you if you’re hacked off that your brilliant content isn’t taken up. You put amazing stuff in your training or your presentations, but people don’t act on your stuff. For a presentation they zone out. For online courses they just don’t bother finishing it!
What’s included in the Reluctant Storyteller Starter Pack?
This is about the starter-pack of story-telling tools to get the job done, so we’re going to concentrate on using stories in the real world. Sure, you’ll learn how to tell stories in your videos, blogs, or presentations but it’s bigger than that, because we’ll look at how using stories will help you and we’ll look at the tools for actually doing that.
We’ll get tactical and we’ll dirty. Why? Because this is helpful for you if you’re the kind of person who makes normal presentations, either live or in courses – but who wants to make them better.
It’s going to be about tactical storyusing… so you’re going to get:
- the Reluctant Storyteller Ebook (and the update due in November)
- a timed sequence of emails, each with techniques, tips, tools and tactics … and pointers to videos and other recordings we’ve made just for you.
This is a short, sharp course in story-using. No fluff, no filler and it’s awesome, but… but you have to do the work. There’s no big red shiny help button because at $13 one of us is going to have to do the sweating and it can’t be me. 😉
That said, there’s plenty of opportunity to get some time with me if you like the style and need more support.(See presentationgenius.info/clinic)
Why’s it so cheap? Because I’m not out to make a huge profit here! It terms of what you get, I’ve had advice to sell this for three times as much and make more sales, but, honestly, that doesn’t sit right with me. This is about providing something useful, to get you started… and $13 covers my costs.
If you like the style and want more, you’ll come back.
For storytellers, the story is “the thing”. The story and telling that story is the point of telling the story. but for Storyusers the point of the story is to support something else…
… which could be better motivation, a specification such as buying your stuff, overcoming an objection by giving a convincing “IsLike”, or whatever.
A quick tester before you buy!
Here’s a typical explainer video: I do them live, in one take! Why’s that?
Firstly because that’s what it’s like in the real world and you need to see that it can be done.
And secondarily ‘cos if I hired studios and editors and spent a day practicing the price would have to go up – and it’s important to me the Reluctant Storyteller is as available as possible to, well… reluctant storytellers! 🙂
So. Here’s an example… “What’s a story matrix and how important is it to get it the right way around? (Very!)“
Want a bit of background about how the Reluctant Storyteller started, what it means to me and why I created it? If you just want to get on with it, scroll down to buy! 😉
How did the Reluctant Storyteller come about?
If you want to know a bit more about the background to the project, here’s a long (15 minute!) interview with Charlie Whyman of the Curious Marketing Club and me…
Honestly I don’t suppose you care, ‘cos you’re here for you, which is great… but I figured I’d better include it just in case.
What sort of style and content does the Reluctant Storyteller include?
Being a reluctant storyteller is about using stories, not just telling them. I started out life as a research scientist (I’ve also been an actor, lighting designer, author, playwright and fire eater!) so the content is about the science of making stories work, not just as entertainment.
This isn’t about how to read bedtime stories. It isn’t even about standing on stage and ‘telling your story’.
You’ll work on how to use stories in your every-day, normal working live presentations… to the board, to funders, to your team-mates, to the press… you get the idea.
I work with normal people, helping them make normal presentations – but better.